Campaign podcast
By Campaign
Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts
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Latest episode
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Why are brand experiences bucking the decline in marketing budgets trend?
Live experiences couldn't get more real. They provide consumers with a tangible connection to a brand. But in an era of -
What happened to the progress in female creative leadership?
Women in creative leadership roles have been leaving adland. The IPA Census reported a decline in both of the last two years, down from 30% in 2022 to 25.6% in 2024. On top of this, the Census reported a widening pay gap, increasing to almost 20% … -
Why are brands overcomplicating gaming?
Last week, the greats of UK media gathered in London to celebrate the Campaign Media Awards 2025. Th… -
Will government AI regulation harm creative industries? With Omnicom's Michael Horn
In February this year, the UK government published a consultation on AI, proposing a change to current copyright legislation. It would allow tech companies to use creative works including film, TV and original journalism to train AI models without… -
Is there such a thing as an original (OOH) idea?
What links McDonald's "Iconic needs no explanation" by Leo Burnett, KFC's gr… -
What happens to an agency after it wins an Agency of the Year award?
Campaign's Agency of the Year Awards took place last week celebrating the best shops in adland across creative, media, independent, customer engagement, start-up and more.This episode chats to three of the big winners: Mother, who took … -
Why is principal-based media buying so controversial?
Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large agency groups, but it remains opaque, with finance trails and pricing structures largely in the dark. In March … -
What do Campaign's 2025 School Reports reveal about adland?
Campaign has released its biggest project of the year, reviewing and marking the top 92 agencies in the UK for Campaign's 2025 School Reports,… -
Is pre-testing a ‘no-brainer’? With Martin Beverley
"There is an unofficial reason why pre-testing is so popular, and that's that clients work in very complex organisations with lots of stakeholders," says Martin Beverley, -
Five years on from Covid, has the industry changed for the better?
"Unprecedented","furlough" and "bubbles" are a few of the words that are reminiscent of 2020. On 23rd March five years ago, the UK prime Minister Boris Johnson announced that the UK was entering a lockdown as a result of the spread of Coronavirus.…
