Wit & Wire
By Melissa Guller
The entrepreneur’s guide to today’s top course creation & online business strategies.
Hey! I’m Melissa Guller, and after working for General Assembly, Ramit Sethi, and Teachable, I started my own business (Wit & Wire) to share my online business and course creation strategies with more entrepreneurs. Topics include email marketing, digital marketing, productivity, digital products, and online business operations.
Your expertise is worth paying for, and I can't wait to see what you'll create.
To learn more about our online courses and free resources, visit https://witandwire.com/resources.
Hey! I’m Melissa Guller, and after working for General Assembly, Ramit Sethi, and Teachable, I started my own business (Wit & Wire) to share my online business and course creation strategies with more entrepreneurs. Topics include email marketing, digital marketing, productivity, digital products, and online business operations.
Your expertise is worth paying for, and I can't wait to see what you'll create.
To learn more about our online courses and free resources, visit https://witandwire.com/resources.
Latest episode
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Online Courses vs. Memberships
Which digital product is right for your business right now: an online course or a membership? Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to… -
Live Launches vs. Evergreen Funnels
What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model. Whether you’r… -
Squarespace vs. WordPress vs. ShowIt
Which website builder is right for you? At a certain point, every business will need a website. But depending on what you sell, the design you're looking for, and how tech-savvy you feel, you may be wondering which platform is your best choice. The t… -
Podcast Host vs. Podcast Guest
Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a podcast guest, and today, join host Melissa Guller and guest experts https://maikeetsang.com/ (Mai-Kee Tsang) and https://witandwire.… -
TikTok vs. Instagram
Which strategy is right for your online business in 2022? Join host Melissa Guller and guest experts Shannon McKinstrie (Boutique Social) and Samantha Vlasceanu (The Tiktok Coach), to learn how TikTok and Instagram algorithms, content strategies, and… -
Bonus: What's new in 2022? (Season 3 Preview)
Guess who's back (back back) with a brand new podcast season. In this special bonus episode, I'll offer a sneak peek behind-the-scenes into my big picture plans for 2022, including what's in store for the new season of The Wit and Wire Podcast (comin… -
Season 2 Recap: How I Doubled My Downloads & What I'd Do Differently [Ep. 40]
Join me for a behind-the-scenes look at the strategies I used to double my downloads (listens) this season compared to season one. In addition to sharing transparent numbers and stats, I'll share what worked, what didn't work, and a few announcements… -
How to design your podcast listener journey with Desola Davis [Ep. 39]
Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listeners, but great listeners? And how do strangers on the internet become our biggest cheerleaders and ambassadors over time? It’s … -
Productivity tips for podcasters who don't want to outsource [Ep. 38]
That's why today, I'm here with Wit & Wire podcaster Jacqueline Aenlle (From Urban to Ag) to talk about streamlining your podcast production processes, how to know which marketing efforts are really working, and how to decide what NOT to do. For… -
How to build your audience as a podcast guest with Christina Lenkowski [Ep. 37]
Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts. If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience…
