Making the Media
By Avid Technology
A podcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every other Friday. Send us your questions and comments: [email protected] or @craigaw1969.
Latest episode
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S4E11: The Innovation Advantage
S4E11: The Innovation Advantage Innovation in the media business is key, but only where it makes business sense and can drive tangible benefits. That’s the advice … -
S4E10: Avid at NAB Preview
The NAB Trade Show in Las Vegas is a showcase for the latest innovation in the media world, and this year Avid will be at the forefront once more with new advances in AI, news workflows, video and audio interop, immers… -
Making the Media S4E09: Change is Constant
S4E09: Change Is Constant The one constant in the media business is change, and the approach to change within an organization needs to be systematic, rather than reactive. In… -
S4E08: Distinctly Different
S4E08: Distinctly Different A leading news producer has said that the news industry will need to deliver distinctive, original coverage tailored to the needs of their audiences if they are to c… -
S4E07: Predictive Text
S4E07: Predictive Text 2024 will be the year that broadcasters focus on driving greater revenues from their audiences on all platforms and seek to deliver more efficient workflows throughout th… -
S4E06: Navigating the Media Maze
S4E06: Navigating the Media Maze Leading media technologist, Roberto Raponi, discusses the challenges with cloud developments, the move to more software-based applications, and artificial intel… -
S4E05: Communty Service
S4E05: Community Service New approaches to journalism are required to engage with audiences, restore trust, and connect with communities turned off by the traditional news agenda. <… -
S4E04: Challenging the Norm
S4E04: Challenging the Norm Overcoming challenges which many companies in the Western world would not even contemplate has been a hallmark of the Rudaw Media Network in Kurdistan. But now, twel… -
S4E03: The State of Media Tech
S4E03: The State of Media Tech Media technology companies are increasingly looking beyond their traditional markets for new revenue streams, and the use of artificial intelligence is growing in… -
S4E02: Ros Atkins - Let Me Explain
S4E02: Let Me Explain Journalists must always consider whether the way they are telling stories is right for the audiences they are trying to reach to ensure that their work remains relevant. In the new episode of the Making the Media Podcast, BBC Ne…
