Legacy Fundraising Chat
By Sanita Guddu of Persuasion - Legacy Consultant and Training Specialist
Feeling you don’t have time for legacy fundraising marketing? Or don’t know where to start? As a former Legacy Marketing Manager, I have been where you are. Having managed regional legacy teams, organised and presented at over 110 legacy events I love the whole journey from having conversations to stewarding pledgers.
Now as a legacy consultant, I hear people who have responsibility for this fundraising stream struggling, and I don't want you to.
Episodes are created to help you to increase your legacy income, whilst filled with wisdom and easy actionable tips all under 30 minutes.
Now as a legacy consultant, I hear people who have responsibility for this fundraising stream struggling, and I don't want you to.
Episodes are created to help you to increase your legacy income, whilst filled with wisdom and easy actionable tips all under 30 minutes.
Latest episode
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Ep83: A chat with Lucy Anderson Jones, Development Manager at Tax Justice UK "How I created a legacy strategy with a mentor" a client case study Part 2
Lucy, under my guidance, crafted a compelling legacy strategy and proposition, winning the backing of her team and loyal supporters. Curious how she turned a vision into reality and gained their enthusiastic support? Listen to Part 1 and th… -
Ep82: A chat with Lucy Anderson Jones, Development Manager at Tax Justice UK "How I created a legacy strategy with a mentor" a client case study Part 1
Mentored through the creation of a compelling legacy strategy, Lucy Anderson Jones shares how she engaged her team and supporters to secure a transformative legacy gift. Could you benefit from this approach?Got a question… -
Ep81 A chat with Lena Vizy - Legacy Consultant “What legacy marketing lessons can we in the UK learn from our European colleagues" Part 2
How is strategic storytelling shaping legacy fundraising across Europe—and what can the UK learn from it? -
Ep80 A chat with Lena Vizy - Legacy Consultant “What legacy marketing lessons can we in the UK learn from our European colleagues" Part 1
What can Britain learn from Europe's legacy game? Lena Vizy shares insights on how European countries approach legacy marketing with cultural differences and long-term vision. -
Ep79: A chat with Guilli Castle at FireFighters "How to integrate legacies in an Individual Giving programme" Part 2
Listen to Part 2 for more ideas on how to collaborate with your colleagues to ensure that your legacy messages reach the right prospects. -
Ep78 A chat with Guilli Castle at FireFighters "How to integrate legacies in an Individual Giving programme" Part 1
How can you seamlessly integrate legacy giving into an Individual Giving programme, working with your colleagues and without overwhelming donors? Listen to find out how Guilli strikes this balance. -
Ep77: A chat with Rachel Gedge – Legacy Manager at CHAS “Manager Diaries: My first two years unfiltered” a client case study Part 2
Part 2 and conclusion of my chat with Rachel where she shares both unexpected challenges and untapped opportunities. Hear her honest reflections on stepping into leadership, building a legacy programme from the ground up,… -
Ep76: A chat with Rachel Gedge – Legacy Manager at CHAS “Manager Diaries: My first two years unfiltered” a client case study Part 1
How do you step into your first management role and legacy role and not just survive, but thrive? In this episode, Rachel shares what she’s learned, including the bold telephone campaign she ran, what it revealed, and her top advice for lega… -
Ep75: A chat with Dr Claire Routley and Ashley Rowthorn “What skills do legacy fundraisers need?” Part 3
Do you know what the must-have skills are that keep legacy fundraisers happy and effective in their role?As mentioned on the show -The Legacy Showcase - is a collection of short videos where fundraisers share their favouri… -
Ep74: A chat with Dr Claire Routley and Ashley Rowthorn “What skills do legacy fundraisers need?” Part 2
From empathy to expertise—find out what today’s legacy fundraisers need to leave their own lasting impact on donors.
