B2B Marketing: The Provocative Truth

Personal vs. Corporate Brand: Linklaters Nick Rose on who really drives growth in professional services

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Episode notes

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Nick Rose, Head of Brand Marketing and Digital Communications at Linklaters, to unpack the complex (and often misunderstood) relationship between personal and corporate branding in professional services. From law firm conservatism to the growing influence of digital-native employees, Nick shares how modern firms must align internal values, embrace personal brands, and evolve their corporate brand strategies, or risk becoming irrelevant.

🎙️ Tune in to discover why balancing brand identity isn’t just a marketing challenge, it’s a strategic imperative.

Subscribe now and never miss an episode that challenges the status quo of B2B marketing. Listen to more episodes at www.alan-agency.com/podcast

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