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Importance of Branding in the Digital Customer Journey

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Episode notes

What makes a good brand and when should we review and update our branding ?

Rachael Sullivan of Theodore Communications joins Manpreet Singh to disscuss the art of branding and what makes a Good Brand 2023? sharing the processes or systems a company should follow and The importance of branding in the digital customer journey.

Hear Rachael's insights and more from her 20 years experince in the sector working for brands including British Airways, Qantas and Vodafone as head of Brand and head of performance.