Brand Your Brain

Why 'Authentic' Content Can Still Seem Fake

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Episode notes

In this episode, I’m diving into how 'authenticity' has become a marketing strategy, the difference between curating what you share and faking stories for engagement and how audiences have become smarter.

If you’ve ever looked at someone’s post and thought, “this still feels curated”, this episode is for you.

The Confession: "Everyone teaches being authentic as best practice but it still feels like their 'authenticity' is still made to look perfect."

Last week's episode is here

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