CEO Stories

Fran Nolan and André Picart | Building an agency with a best-in-class culture

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Episode notes

In the final episode of season three, Henrietta Brealey is joined by the co-founders of Tribera - the award-winning creative content agency.

Fran Nolan and André Picart run the Birmingham city centre-based agency which has racked up a host of accolades including being named in the Sunday Times' 'Best Places to Work' list. 

Fran and André join Henrietta to discuss their career-defining moments, how they complement each other as co-founders and the importance of work-life balance - including Tribera's shift to a 32-hour work week.

Fran and André also share insights on the impact of AI in marketing, what makes a great business leader and the importance of intuition in decision-making.


Key topics:

· Defining career moments

· Starting Tribera - the early days

· The importance of team and culture

· Working together as co-founders

· The role of a performance coach

· Implementing a four-day working week

· Redefining the working week - from four days to 32 hours

· Personal experiences with flexible work schedules

· Impact on recruitment and retention

· Embracing AI in the workplace

· The evolution of marketing and social media


More about Tribera:

Website: https://www.tribera.com/

LinkedIn: https://www.linkedin.com/in/jodh-dhesi-3332719/

TikTok: https://www.tiktok.com/@wearetribera


Connect with us:

Website: https://www.greaterbirminghamchambers.com

LinkedIn: https://www.linkedin.com/company/grbhamchambers

X (formerly Twitter): https://twitter.com/GrBhamChambers

Email: ⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠


Connect with Henrietta:

LinkedIn: https://www.linkedin.com/in/henrietta-brealey-86263b33/

X (formerly Twitter): https://twitter.com/HenriettaLB


About Greater Birmingham Chambers of Commerce:

We’re here to unleash the potential of Greater Birmingham’s businesses.

Whether it’s connections with our extensive network, inspiring events that spark new ideas, expert led services, regional insight, or opportunities to build and raise your profile, we’re here to give your business the tools to reach your full potential. 

We are unwavering champions and the leading voice for Greater Birmingham’s businesses.

We’re in it for the long haul – we've been putting the us in business since 1813. 

At every stage of your business’ journey, we’re here for you.

Our dedicated team specialise in empowering businesses to build their networks, access opportunities and learn from best practice locally, and trade internationally.

We love local, and we go global. 

We are a vibrant community of forward-thinking organisations, that are proud to be shaping the future of Greater Birmingham - together.