Community Champions

How Facebook Ads can help you grow a community

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Episode notes

Find me - Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

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In this episode of the Community Champions podcast, we chat Facebook ads and funnels with guest Katie Colella.

https://www.instagram.com/katie_colella_social/

There are mixed opinions surrounding ads so it's great to learn from Katie as she shares her experience of using ads for her own business and clients, highlighting the role of ads in increasing visibility and nurturing potential clients.

We discuss the power of building communities through ads and leveraging the insights gained from ad campaigns.

The challenges and benefits of using ads, including the need for nurturing and creating touchpoints with potential clients.

The complexity and the overwhelming nature of the ads manager interface and the constant changes on Facebook.

How you can improve your understanding of ad results and metrics, particularly for conversion ads.

How tracking leads and determining the cost per lead can help evaluate the effectiveness of ad campaigns.

We also discuss the variation in cost per lead depending on the industry and target audience. Understanding the ROI and quality of leads is crucial when interpreting ad data.

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