Data Stories
The Power of Story with Rain Bennett
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Episode notes
Rain Bennett is a two-time Emmy-nominated filmmaker, writer, podcaster, speaker and all-round ‘competitive storyteller’ who helps people tell better stories, so they can do better work and make a better world.
“In 2012”, he writes, “I set out with a camera and a backpack to travel the world and tell the story of an underground fitness movement…No one had heard of me…I had no crew, cheap equipment, and no budget. But I traveled to over 15 countries, building relationships and focusing on finding the true heart of the story.
Now, I take what I learned the hard way through 15 years of making documentaries and use it to help business creatives and marketers leverage the power of storytelling to maximize the impact on their audiences and inspire them to take action, without spending a lot of time or money.”
Rain’s podcast The Storytelling Lab teaches listeners how to tell a story in the most authentic, effective way from a multitude of perspectives, from the world expert on slideshow stories Nancy Duarte, to screenwriters, ‘brain coaches’ and entrepreneurs building their personal brand. His book Six Second Stories tells us how to communicate a strong message in short-form video storytelling, which is pretty useful stuff to know if you’re wanting to go viral on TikTok.
Rain is even more obsessed with the power of stories than I am, which is why I was so excited to host him on my show.
We get into whether data and technology help or take away from our ability to tell authentic stories, the period of rapid cultural change we are seeing in 2023, and the need for humans to embrace humility and collaboration as our chance to differentiate ourselves from AI capabilities like Chat GPT.
tiktok.com/@rainbennett_storycoach
Rain’s book: Six Second Stories: Maximize Your Impact in Minimal Time with Video Storytelling
Rain’s podcast: The Storytelling Lab
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