Goals With Soul

187: The Way To Attract Premium Clients Through Your Zone Of Genius

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Episode notes

Welcome back to Goals with Soul! Today, I’m taking you along on my daily walk in the woods, as I talk about something that's been on my mind for a while - the difference between being a generalist and a specialist and how it impacts the type of clients you attract and the success of your business.

As a coach or healer, you may have felt the pressure to add more services to your offer suite because your clients seem to want more. But what if that’s actually holding you back?

The more experienced and premium a client is, the more they want to work with a specialist. They’re looking for the expert who will take them deep into solving their specific challenge - not someone who does a little bit of everything.

In this episode, I’ll walk you through:

- Why adding more services can actually dilute your impact

- How specializing helps you stand out and attract premium clients

- The real reason high-caliber clients invest in experts, not generalists

- My own journey from generalist to specialist and the transformation it brought

- How to identify your zone of genius and align your messaging to reflect it

If you’ve been feeling overwhelmed by all the things you’re offering or struggling to attract the right clients, this episode is for you. It’s time to elevate your messaging, simplify your business, and step fully into the work you’re meant to do!

Enjoy the listen!

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✨ Want a free Messaging Clarity Call with me? DM me on Instagram and let’s explore if refining your messaging is the missing piece for you.

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