HER Purpose

98 | Using subscriber behaviour as the main driver of your customer journey (rather than your sales agenda) with Nadine Nethery

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Episode notes

In this episode, I'm chatting to Nadine Nethery, from Can Do Content, all about how she uses trigger links to create a customised email marketing strategy for each of her subscribers.


We discuss...


  • The benefits of shifting to a way of selling that’s led by subscriber behaviour rather than your sales goals

  • Smart ways to create genuine urgency that converts (because people are ready to buy)

  • The impact of evergreen trigger-based email marketing on your headspace, time and bottom line (and your relationship with your subscribers)


For full show notes, visit leticiajcollins.com/podcast/98


LINKS MENTIONED:

🔗 Join The Audience Growth Club

🔗 Score a behind-the-scenes tour of Nadine’s trigger link setup

🔗 Grab Dama Jue’s Four by For Footers (aff link)


CONNECT:

📸 Connect on Instagram

🧵 Connect on Threads

💻 Visit my website