Honey & Hustle

Confections, community, and cotton candy | An infectious brand loyalty strategy.

Confections, community, and cotton candy | An infectious brand loyalty strategy.

Honey & Hustle

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Episode notes

Confections, community, and a little bit of fairy dust make up the incredible sugary profiles made sensational by Wonderpuff. Jackie Marin and her husband discovered their interested in creating custom confections for events, weddings, and more in South Florida and brought their talents to the Durham area 6 years ago.

Since it's inception, they've perfected the science of creating their flavors modeled after their experiences and the foods they eat. From crafting an incredible in-person buying experience at events like Afropunk, to hanging out at local markets around the Triangle, their infectious namesake translated well to help them boast thriving online sales during the pandemic. In this period of growth and community support, they were able to successfully raise money through Kickstarter for a space at Boxyard RTP.

What's next for this sweet duo? Learn more about the husband and wife team that brought the Haitian Cake flavor to cotton candy at https://www.ohwonderpuff.com/

Links:

Website: https://www.honeyandhustle.co

1:1 Consultation: https://angelahollowell.lemonsqueezy.com/checkout/buy/a0d1b976-39d0-4d1f-b2ee-5f5e3e6d7691?logo=0

9 Lessons We've Learned from our Podcast Guests: https://angelahollowell.lemonsqueezy.com/checkout/buy/7474a4cf-9bfa-4431-89a4-9660920f8ed1?logo=0

Digital Tools for Video Creators: https://angelahollowell.lemonsqueezy.com/checkout/buy/ce13789d-4a20-4f0f-b8a6-8ea7d9647c2b?logo=0