HOW TO START UP by FF&M
How to build your personal brand with Eshita Kabra-Davies, Founder & CEO of By Rotation
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Episode notes
With 70% of respondents of a Forbes survey stating they believed personal branding is important, it’s clear that founders need to consider how they promote not just their business, but also themselves as individuals while starting their company.
Eshita Kabra-Davies is the founder and CEO of By Rotation, the UK's first peer-to-peer fashion rental app. Eshita founded the platform in 2019 to challenge the notion that ownership was not the only way to consume and enjoy fashion. Since then, she has successfully built a very strong personal/professional profile internationally alongside her business.
Keep listening to hear Eshita’s advice on why to question what to put out there in terms of professional and personal self, and why it is important to consider the platform context
FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [email protected] or DM us on instagram @fallowfieldmason.
Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence