Jimmy's Jobs of the Future
Greg Jackson - Octopus | The UK's Biggest Job Creator | 200th Episode Special
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Greg Jackson: The Energy CEO Ripping Up the Rulebook
For our 200th episode, we’re joined by one of Britain’s most disruptive entrepreneurs.
Greg Jackson is the founder and CEO of Octopus Energy, a $20 billion company built without corporate rules, rigid hierarchies, or playbooks. In this conversation, he shares how radical trust and freedom helped Octopus scale faster than anyone thought possible — and why AI will change everything about how businesses grow from here.
Greg also opens up about leading during a crisis, battling the old guard, and why the future of energy might mean zero bills.
If you want to understand how the next generation of companies will really be built — this is the one.
👇 Timestamps:
00:00 How Octopus Almost Had the Worst Name Ever
01:43 Scaling a $20 Billion Company (Without Corporate Rules)
02:56 Why Greg Hired Rebels, Not Professionals
07:44 Freedom and Responsibility: The Octopus Way
15:06 How AI Took Over Octopus Customer Service
22:59 Inventing New Products Customers Actually Want
31:22 Why Big Companies Never Really Listen
32:17 The Secrets Hidden Behind the Octopus Brand
32:46 The Power of Being Weird in Business
34:00 Rory Sutherland’s Hilarious Reaction to Octopus
34:06 How Octopus Built a Customer Army
40:45 Why CEOs Need a Personal Brand (Even If They Hate It)
43:17 What It Was Like Leading During the Energy Crisis
45:23 Why Greg Campaigned Against His Own Industry
46:03 How Family (and Al Gore) Backed Octopus
51:26 Zero-Bill Homes, AI, and the Future of Energy
56:09 Quickfire: Biggest Mistakes, Biggest Wins
🔔 Subscribe for more conversations with the founders, CEOs, and rulebreakers shaping the future.
#GregJackson #OctopusEnergy #StartupCulture #FutureOfEnergy #JimmyJobs #BusinessPodcast #AIRevolution #EnergyCrisis
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Credits:
Host / Exec Producer: Jimmy McLoughlin OBE
Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/
Editor: Sunny Winter
Junior Producer: Thuy Dong
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