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The Power of Storytelling in Brand Growth with Becky Freemal

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Authentic Achievements with Kim-Adele Randall
🎙️ The Power of Storytelling in Brand Growth with Becky Freemal

In this episode of Authentic Achievements, host Kim-Adele Randall is joined by Becky Freemal—Emmy-winning journalist turned bestselling author and fractional CMO. Becky helps businesses grow through evidence-based brand strategies, bridging data and human connection to craft compelling narratives that drive results.

💡 What You'll Learn in This Episode:
✅ How Becky’s background in storytelling shapes her unique approach to business growth
✅ Why storytelling isn’t just a soft skill—it’s essential for brand success
✅ How businesses can balance data-driven decisions with authentic human connection in an AI-driven world
✅ A real-world success story of transforming data into a powerful brand voice that fuels measurable growth

📖 Becky is the author of Brand Voice: People + Data Drive Results, where she showcases how brands can leverage storytelling to create meaningful connections.

🔗 Connect with Becky Freemal:

https://www.beckyfreemal.com/LinkedIn: https://www.linkedin.com/in/beckyfreemal/

Facebook: https://www.facebook.com/Beckyfreemal

Instagram: https://www.instagram.com/beckyfreemal

🎧 Tune in now on Apple Podcasts, Spotify, or YouTube—and don’t forget to subscribe!

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#BrandStrategy #Storytelling #Marketing #Leadership #AuthenticAchievements