NAB Morning Call

Weekend Edition: The "women with money" opportunity

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Friday 12th April 2024

Please note this communication is not a research report and has not been prepared by NAB Research analysts. Read the full disclaimer here.

Financial advisors could be missing a trick. So many of them are men, used to dealing with men, yet the customer base is shifting. High net worth women are accumulating their own assets, from their own lucrative careers, from intergenerational wealth passed to them, from managing their parents asets or as proceeds from a divorce. Data from last year showed that male millionaires were growing at a rate of 3.6% per year, whereas female millionaires were growing at 5.7% per year. So, is this industry geared up for this?

JBWere CEO Maria Lykouras doesn’t think the industry is adapting fast enough, which is why she commissioned research, summarised in a new report on the Growth of Women and Wealth (pdf). On the Weekend Edition she explains where the industry is falling short and how it can adapt, and what she is doing to get JBWere up to speed on the opportunity.

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