NEXUS Talks

Building a Global Community for Creatives | Klaus Heller

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Episode notes

Klaus Heller, a social media marketing freelancer and founder of the Creative Lunch Club, discusses his journey in the industry and the changes he has witnessed over the years. He emphasizes the importance of using social media strategically to achieve business goals and the need for a media budget. Klaus also shares insights on creating good content, including the importance of engaging the audience and being authentic. He talks about the motivation behind starting the Creative Lunch Club and the goal of building a global community for creatives. Klaus encourages aspiring freelancers to take the leap and start their own ventures.

Takeaways

• Klaus Heller has been in social media marketing since its inception.
• The organic reach of social media has significantly declined.
• Investing in paid media is essential for business success on social platforms.
• Good content resonates with the target audience and encourages engagement.
• The Creative Lunch Club was born out of a desire for community among freelancers.
• Building a community helps creatives connect and share experiences.
• Klaus emphasizes the importance of authenticity in content creation.
• Freelancing offers flexibility and autonomy in work.
• Starting a freelance career can be done gradually alongside a full-time job.
• Networking and community engagement are crucial for creative professionals.

Find Online:-

Klaus Heller: Web | LinkedIn | Instagram

Creative Lunch Club: Web | LinkedIn | Instagram

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