No Bullsh*t Talks

Ep 22: Creating perfect sales and marketing copy with Alyson Lex

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Episode notes

Alyson Lex is obsessed with copywriting, and in particular, she specialises in writing copy that sells. This is a common concern among small business owners and entrepreneurs as they worry that they’re not good writers and it can reflect their brand badly. Alyson gives some great tips on what to do to create fantastic sales copy and how you can still write well even if you’re not a “writer”.

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