PodPod

Patreon: How to build a sustainable subscription model

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Episode notes

When listeners think of subscription options for podcasts, the first platform that usually comes to mind is Patreon. Some of the most popular podcasts across the globe monetise through Patreon subscription models, including audioChuck’s true-crime podcast Crime Junkie, history podcast You’re Wrong About, and sports podcast The Fantasy Footballers. With the ability to create a range of paid subscription tiers with creative bonus content and exclusive offers, Patreon continues to be a popular revenue stream for podcasters - but it’s important to know what you’re capable of actually committing to before signing up. 

In this week’s PodPod episode, Diona DaCosta from Patreon’s creator partnerships team spoke to presenter Rhianna Dhillon and PodPod editor Adam Shepherd about the importance of building an engaged - although not necessarily large - audience before creating paid subscription tiers for a podcast, how to create a subscription model that won’t lead to burnout, and the unique ideas for bonus content that creators have come up with in the past. 

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

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