PodPod
Ross Adams: What the US podcast advertising market can learn from Europe
Listen on
Episode notes
It’s no secret that the US advertising market is very different to Europe’s, and that’s just as true for podcasting as it is for other media. For both UK brands trying to leverage podcast audiences in the US and UK podcasters trying to break America, these differences can be a frequent stumbling block. However, there are some areas of advertising in which the UK and Europe are leading the pack - including podcasts.
Acast CEO Ross Adams has been in audio for more than two decades, with roles at Global and Spotify under his belt, and has first-hand experience in advertising on both sides of the pond. In the latest episode of PodPod, Adams spoke with Rhianna Dhillon and Adam Shepherd about the biggest differences in the podcast advertising market between the US and the UK, the growth of programmatic and keyword-based advertising as a growing trend in the US, and why he believes that Sweden is the most advanced European country when it comes to podcast technology and trends.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.