PodPod

Tom Denford: Why B2B podcasts are a key marketing tool

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Episode notes

With 20 years worth of advertising and marketing experience, Tom Denford has spent his career building and promoting brands. Alongside his partner David Indo, Denford co-founded global management consulting company ID Comms in 2009. As audio started to prove how valuable it is as an extension to a brand, Denford and Indo launched their own business podcast titled #MediaSnack in 2015 to help advertisers understand the changing media landscape. 

Denford has recorded over 200 episodes of the #MediaSnack podcast which is now streamed live on YouTube weekly, and has interviewed big names in the industry such as WPP founder Sir Martin Sorrell and entrepreneur Gary Vaynerchuk. Denford sat down with PodPod presenter Rhianna Dhillon, PodPod editor Adam Shepherd, and PodPod editorial director Gideon Spanier to talk about how he uses Mediasnack as a marketing and business development tool for his brand, why he believes the host’s personality is the least interesting part of a business podcast, how B2B brands can use podcasts to build trust, and more. 

Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.

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