Scale: The Modern Media Podcast

The Inevitable Impact of Generative AI on SEO and Content Production

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Episode notes

Discover the future of AI-driven SEO and its impact on modern media in our eye-opening talk with Josh Bachynski, a seasoned SEO expert and AI enthusiast. We dive deep into Google's latest generative search features and what they mean for content creators across the industry.


About Josh

Josh Bachynski is a seasoned SEO expert, AI enthusiast, TEDx speaker, and YouTube show host with over two decades of experience in the field. With a background in academia, he holds a master's degree in ethics and decision theory and was pursuing a PhD in the same area before shifting his focus back to SEO and AI. Josh has been at the forefront of the SEO landscape, understanding its increasing reliance on AI and recognizing the importance of reverse-engineering AI to stay ahead in the industry.


If you have any questions or want to reach out to Josh directly you can find him at


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