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Episode notes

Many businesses are getting on with things without identifying who their ideal clients are – but is this a big mistake? If you can work smarter rather than harder and identify your ideal clients sooner will you be more profitable quicker? The team talks through the advantages of being able to identify and target those ideal clients in conversation with our resident branding expert Georgia from Marshmallow Design.

Find out more about our experts at JohnLawley.co.uk, HeroesonHand.co.uk and MarshmallowDesign.co.uk, and contact the show at [email protected].