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Have you been held back by taking on the wrong clients and projects in the past? Can bad customers or clients, or more accurately people who aren’t your ideal client, take up more of your time and cost you more money? And how do you tell if a new prospect is going to turn out well? Our experts discuss.

The Simplified Marketing Podcast is brought to you by full time contributors John Lawley, Andrew Black and Georgia Stylianou. Find out more about our experts at JohnLawley.co.uk, HeroesonHand.co.uk and MarshmallowDesign.co.uk, and contact the show at [email protected].