SocialMinds - Social Media Marketing
Canva: When Local Social Works and How To Implement It | Lachlan Stewart, Canva
Episode notes
As a platform used by businesses, creatives, entrepreneurs and everybody in between, all over the world, Canva has to create content that shows what the tool is capable of helping others to create, and resonate with international markets who each use the platform differently, for different reasons. Joining us today to speak to Canva’s ‘Truly Local’ strategy is Lachlan Stewart, Global Social Lead at Canva. In this, he lets us in on the challenges, investments and benefits that have come off the back the brand’s all in approach to localised social over the last year – helping you learn the lessons that Canva has alongside them. Got a question or a suggestion for the SocialMinds podcast?
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