SocialMinds - Social Media Marketing
From scroll to sale: the past, present and future of social commerce with TikTok Shop, SocialChain and Brave Bison
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Episode notes
Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space.
Nowhere is this transformation more evident than TikTok. From entertainment to discovery to search to sale, the explosion of social commerce means TikTok has effectively become a microcosm of the customer journey, launching its ecommerce platform TikTok Shop in 2021.
Hear more tips from Jackie, Hannah and Gareth as they took to the SocialMinds LIVE stage to prepare your brand for the future of social commerce.
Click below to watch the full session with insights including:
- How to diversify your digital footprint cost-effectively through testing
- Why listing your products on TikTok could be enough to get you started
- The benefits of letting influencers work across your sale funnel