Start Up. Start Now.
#60: BOXRAW: Coventry-based Founder Merges his Passion for Boxing with his Business Acumen with Ben Amanna (founder)
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Episode notes
Ben is the visionary Founder and CEO of BOXRAW - a boxing lifestyle & sportswear brand driving cultural and social change. BOXRAW was manifested from the powerful themes of Boxing and Business interwoven throughout Ben’s life which elevated him out of the socioeconomic and racial hardships he experienced growing up.
BOXRAW has dressed the likes of Michael B Jordan, Gervonta Davis, Tommy Fury and Ryan Garcia, and hit sales of £5.2 million in 2020.
Founded with the vision, ‘to be the reason why the world got into boxing’, BOXRAW’s mission is to shift the narrative of the sport away from just the brute aspect of fight night, to focus on the journey it takes to get there; one of discipline, mindfulness and love. These values are the foundations of all of Ben’s life achievements.
The brand at every level is fuelled by a genuine desire to add value first, changing the world through the sport of boxing.
Ben also founded Boxing Is Love, a charity that teaches the "sweet science" to children in Liberia. The Registered Charity uses Boxing as a mechanism for positive change around the world.
Find out more about Ben Amanna via: LinkedIn.
Find out more about BOXRAW via: their website, Instagram and Facebook.
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