Startup Sensations

How To Scale a Startup: Credibility, Culture and Leading with Empathy

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Episode notes

S5 Ep5 - Carrie Osman is the founder and CEO of Cruxy, a growth intelligence specialist company based in London. With a background from Mars and an entrepreneurial mindset nurtured from childhood, Carrie has built a dynamic business serving high-growth B2B tech sectors globally.

In this engaging episode, Carrie shares her journey from the early challenges of starting Cruxy to the successes she enjoys today. The conversation delves deep into the nuances of sales across different cultures, the importance of building strong, systematic processes, and the balance required in leadership to inspire and support a high-performing team. Her insights into the ‘Trust Equation’ in sales and her approach to motivating her team offer valuable takeaways for budding entrepreneurs.

🎙️ Key Topics:

• Navigating Cultural Differences in Sales
• The Trust Equation: Intimacy, Reliability, and Credibility
• Leadership Insights: Balancing Strength with Support
• Scaling a Business with Systematic Processes

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Carrie Osman -https://www.linkedin.com/in/carrie-osman-7570a216/

Cruxy - https://cruxy.co.uk/

Our thanks to this week’s sponsor, Curvo.ai - https://curvo.ai/

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