Startup Sensations

The Podcast Revolution: Building The Success of Goalhanger

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Episode notes

S5 Ep7 - Tony Pastor, co-founder of Goalhanger, joins us to share insights from his journey in the podcast industry. Recognised as a titan in British podcasting, Tony, along with his co-founder, Gary Lineker, the former professional footballer and TV host, is behind some of the UK’s most successful podcasts like The Rest Is History.

In this engaging episode, Tony discusses the podcasting landscape in the UK versus the US, the evolution of media with on-demand content, and his personal journey from television to the world of podcasts. He also explains the intricacies of building a business without traditional marketing, the importance of community-building, and offers advice to budding entrepreneurs looking to make their mark in the podcast world.

🎙️ Key Topics:

• The UK vs. US Podcast Advertising Market
• Transition from TV Production to Podcast Dominance
• Building an Audience: Marketing Strategies and Organic Growth
• Engaging with a Community for Long-Term Podcast Success

Follow the show on your podcast app and join us on The Startup Sensations Podcast LinkedIn page. Watch video highlights on YouTube. We love hearing your feedback, so email us at [email protected].

Tony Pastor - https://www.linkedin.com/in/tony-pastor-a910a610a/

Goalhanger  - https://www.goalhanger.com/

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