StreamTime Sports Podcast

Brazil is transforming sports broadcasting

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Episode notes

CazeTV’s disruptive approach to sports coverage has seen them leverage the power of Brazilian influencer Casimiro to deliver alternative commentary to some of the world’s biggest sporting events. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by Sergio Lopes the co-founder of LiveMode to explore how the Brazilian platform is reimagining sports broadcasting.

Talking points:

• How does the Brazil’s sports media compare to American and European markets?
• How has CazeTV approached broadcasting traditional properties like the Olympics, World Cup, and NFL?
• Why are influencers like Casimiro so impactful driving younger audiences to sports?
• How does alternative commentary like CazeTV compliment traditional broadcast to build new fandom?
• How CazeTV’s approach increases opportunities for advertisers?