Stressed But Well Dressed hosted by Dahlia Stroud

Season 8, Episode 5: Need It For Tonight (with guest Simone Oloman)

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Episode notes

Dahlia is joined by Simone Oloman, Co-Founder and CEO ofNIFT (Need It For Tonight).

Simone shares the NIFT story, the reason why they built thebrand, their purpose and the reality of behind the scenes as a founder in the space where tech and fashion meet. NIFT is about switching up customer behaviour from shopping ‘fast fashion’ to making ‘fashion fast’ whilst protecting quality, sustainability and a shop local mindset.

Dahlia and Simone discuss the future of retail, the workthat NIFT is doing to keep the high street alive and the value of creating a customer experience that extends past the transaction. Simone gets really honest about her learning as one half of the NIFT founding team, what it takesto build a new proposition and the vision for the future.

As CEO and co-founder of Need It For Tonight (NIFT), Simoneis passionate about reshaping the fashion landscape through tech innovation,making quality fashion more accessible and immediate. NIFT has pioneered a 90 minute delivery service with optional, complimentary personal styling, creatingwhat many call ‘Deliveroo for quality fashion’ in London. Their proprietary technology seamlessly integrates with retailers, allowing them to join our platform in minutes and reach new audiences with ease. Simone has been recognised among Retail Week’s Top 50 Leaders 2024.