Succession Stories

200: Challenges, Choices, and Chapters, Julie Broad - The Entrepreneur Gene

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Episode notes

In this episode of The Entrepreneur Gene, host Laurie Barkman sits down with Julie Broad, President of Book Launchers, to discuss the entrepreneurial mindset, key decisions, and challenges in business growth. Julie shares her journey from growing up in a highway-side motel in Alberta, Canada to becoming a successful entrepreneur, author, and real estate investor. She offers insights on the importance of problem-solving and risk-taking and how she self-published her first book. Julie also talks about harnessing AI in her business, transitioning her company from California to Nevada, and her passions for pickleball and poker.    Takeaways:

  • Entrepreneurs should look for gaps in the market and opportunities where they can provide unique solutions.
  • When making strategic decisions, consult with your team. Their excitement and input can guide you toward the best opportunity to pursue next.
  • Have a vision for where you want your business to go in the next few years. Although long-term plans can change, having a direction helps in making aligned decisions.
  • Offering resources like a workbook or a guide, as Julie does with the seven steps to write a book, can help others and establish you as an authority in your field.
Quote of the Show:
  • “When somebody says, ‘That doesn't sound like a good idea.' I better go find out’.” - Julie Broad
Connect with Julie Broad: Connect with Laurie Barkman: [email protected] 

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