The Business of Fitness Podcast

71: How this Exercise Physiologist doubled her Medicare conversion rate

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Episode notes

In this episode, I explore how Jesse from Bloom Allied Health consistently converts short-term trial clients into loyal, long-term customers, sharing her proven strategies to double client conversion rates.

5 things you’ll learn in this episode: - How Jesse consistently converts 30–50% of trial sessions into long-term paying clients—double the industry average. - Three practical strategies to effectively turn short-term or trial clients into committed, long-term customers. - Why shifting your client’s motivation from external referrals to internal goals dramatically boosts retention. - The importance of offering flexible, affordable entry points to build client commitment without compromising premium services. - How Jesse built an award-nominated business while balancing motherhood, lecturing, and research commitments.

Your action steps: - Set clear expectations from day one that short-term sessions are just the beginning of a long-term journey. - Ask deeper questions to uncover your client's real, personal motivations for engaging with your service. - Provide financially accessible options that allow clients to remain involved beyond their initial sessions. - Use future-focused language consistently to shift your client’s perspective toward ongoing commitment. - Automate and systemise key business processes now to create freedom and flexibility in your future.

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