The Business of Fitness Podcast

70: A two year waiting list - how this Exercise Pro did it.

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Episode notes

In this episode, I explore how Grant Hancock built a thriving fitness business with a 167-person waiting list by uniquely positioning his services, overcoming burnout, and balancing growth with life priorities.

5 things you’ll learn: - How Grant created overwhelming demand in a regional location with minimal competition. - The hidden downsides of rapid business growth—and how to handle them. - Practical strategies to use scarcity ethically in your business to boost demand. - How Grant transitioned from burnout to a balanced business model that supports his lifestyle. - The power of defining a niche to become a market leader, even in competitive industries.

Your action steps: - Clearly define your ideal client and position your services uniquely to meet their needs. - Regularly assess your pricing and adjust based on market demand rather than guilt or undervaluing your services. - Implement a waiting list management system that regularly engages your audience through valuable content. - Focus on building your business to fit your ideal lifestyle rather than letting growth control your personal time. - Prioritise your wellbeing by creating non-negotiable boundaries around work hours and personal activities.

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