The Influence Factor by The Influencer Marketing Factory
What Makes Content Stick w/ Victoria Blinova (YouTube)
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Episode notes
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC).
She highlights the importance of strong hooks and storytelling, especially on platforms like LinkedIn, and discusses strategies for boosting engagement through value-driven content and clear calls to action.
The conversation also covers video content trends, empowering employees to create authentic content, and emerging opportunities in influencer marketing on LinkedIn.
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(01:05) - Introduction to Victoria
(04:05) - Importance of hooks and storytelling in videos
(05:55) - Maximizing engagement with value and call to action
(09:50) - Trends in LinkedIn video content
(16:45) - Leveraging employee-generated content (EGC)
(18:00) - Strategies for implementing EGC in organizations
(20:00) - Empowering employees to create authentic content
(22:05) - Content creation strategies for startups
(28:10) - Final thoughts on influencer marketing and LinkedIn opportunities
Check out some of our previous episodes:
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Pay Transparency for Creators w/ Lindsey Lugrin
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Trends at META w/ Jackie Pimentel
- Scaling Miss Excel w/ Kat Norton
- What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
- From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen