The Millennial Entrepreneur

#116: Canning Water & Getting Stocked in Selfridges & Whole Foods – Josh White

Listen on

Episode notes

In this episode I spoke to Josh White, Forbes 30 under 30 and co-founder of CanO Water. This is a huge business Josh has created built on the concept of canned water. Extremely simple but scaled massively

We cover:

- How he came up with the idea and scaled it given an extremely crowded market and also the product itself being extremely simple. Where he saw the value

- How he managed to stock in the likes of Selfridges, Whole Foods Market and many more locations across the world

- The difficult and dark phases of growing the business


YouTube Channel:

Interested in sponsoring this show or podcast ads for your business? Go to and fill out the contact information so Zencastr can help you, bring your business story to life.


Instagram Page: @TheMillennialEntrepreneurPod

Microphone/Equipment Used:,

Subscribe to my blog:

My Business (Wing) - A fully contactless business card:


Music: | @dcuttermusic