The Millennial Entrepreneur

#116: Canning Water & Getting Stocked in Selfridges & Whole Foods – Josh White

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Episode notes

In this episode I spoke to Josh White, Forbes 30 under 30 and co-founder of CanO Water. This is a huge business Josh has created built on the concept of canned water. Extremely simple but scaled massively

We cover:

- How he came up with the idea and scaled it given an extremely crowded market and also the product itself being extremely simple. Where he saw the value

- How he managed to stock in the likes of Selfridges, Whole Foods Market and many more locations across the world

- The difficult and dark phases of growing the business

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