The Modern Independent
The 7-Figure Playbook: Productize & Scale Your Genius w/ Josh Neckes
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Episode notes
The biggest myth in consulting? That every engagement has to be bespoke.
In this episode of The 7-Figure Playbook, Sam Lee (IndeCollective, Founder & CEO) sits down with productization expert and longtime IndeCollective Expert Josh Neckes to unpack how independent consultants and coaches can turn their brilliance into scalable, repeatable offerings -- without sacrificing client results or personal freedom.
You’ll learn:
- Why productization isn’t about rigidity -- it’s about leverage
- The Fourfold Path of productizing: Codify → Standardize → Modularize → Productize
- How to turn your IP into products clients want to buy and you love to deliver
- Why starting with clarity around your Ideal Client and painkiller problem is key
- The trap of over-customization -- and how to build guardrails that protect your time and profit margins
- How to use productized offers to build credibility, demand, and a waitlist
- Real-world examples from IndeCollective members who’ve gone from custom work to signature programs, playbooks, and diagnostic frameworks
Whether you’re trying to move from freelance to founder -- or ready to build a 7-figure firm that runs without you -- this conversation is your blueprint.
Your time is valuable. Productization makes sure it stays that way.
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