The Personal Branding Playbook

SaaS Marketing: Launching a Podcast for Your SaaS

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Episode notes

A SaaS company can benefit A LOT from hosting a podcast. Specifically, a podcast would be super beneficial during that product launch period. In today's episode, we're covering the SaaS marketing strategy that uses a brand new podcast launch.

• Interview your ideal users and make it content
• Get early adopters to talk about the value of the product
• Bring in experts to share their respected opinion

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