The Persuasion Game
By Forge
The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.
Latest episode
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Rethinking how you measure demand, with Karl Miley, Co-Founder, Forge
"Most organisations don't need more data. What they need is a wider, more dynamic view of where demand is forming. And they need to be looking in the right places to find it." -
Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
“Transparency builds credibility. Hyper-transparency builds trust.” -
How creators unlocked growth for Vaseline, with Nathalia Amadeu, Unilever
“Relevance builds brands. Control just increases the risk of irrelevance.” -
What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola
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The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans
There are few insights professionals as senior and influential to their businesses as our guest on this episode, Stephan Gans, Senior Vice President of Insights and Analytics at PepsiCo. -
Our take on marketing, strategy and insights in 2026
Adam and Laura get a taste of their own medicine in the hot seat. -
Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society
Sophie shares her views on why personal ambition isn’t about “killing yourself at work”, but should focus on how it fits in with the rest of your life goals. -
2025’s Christmas Ads: Which ones will drive sales?
In this festive episode of The Persuasion Game, Media Effectiveness Expert, Matt Stockbridge helps us unpick the effectiveness of the Christmas adverts in 2025. -
Unlock huge brand growth using behavioural science, with Richard Shotton
Richard Shotton shares some of the principles of behavioural science and how they can be used marketing teams to grow their brands. -
Rebranding an icon, with Chris Willingham, CMO, Brompton Bicycle
Chris talks about the power of emotions, being authentic, and his dream of manufacturing the first genuine Back to the Future style hoverboards.
