The Right Optics by Silmo

Franca Bochicchio - "The Accidental Optician"

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Episode notes

"Silmo Personalities" is all about showcasing passion, originality, expertise and colour, and Franca Bochicchio is the absolute embodiment of all these. Her story is quite unique, and she came to the optical industry relatively late - hence why she is, in some ways, the "accidental optician"! Sit back and enjoy this sparkling conversation about her journey, as she shares wonderful insight into running a prestigious independent opticians in the heart of Milan. It is a great listen, guaranteed to make you smile, for opticians and brands alike.

Franca also talks about her remarkable online pandemic project, Radioottica, which brought together hundreds of colleagues and friends from the industry at a time when the world closed down.

And don't miss Franca's OPTympics installation at this year's Silmo.

More info on Silmo 2024 at https://www.silmoparis.com/

Silmo OPTympics info here

Franca is on LinkedIn and Instagram.

Ottica DIECIDECIMI Glasstylist: Website, Instagram

Radioottica on Youtube

A Boutique Broadcast production

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