The Site Shed
By Matt Jones - Helping Tradies Build Smarter, Scalable Businesses
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
Latest episode
-
Why Your Marketing Feels “Icky” (And How to Fix It!) | Rai Cornell
In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable … -
Why You Should Never Rely on Ads for Sustainable Growth | ft. Rai Cornell
We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined … -
The Psychology Behind Creating Content that Sells | ft. Rai Cornell | Ep. 450
We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined … -
Why Your Dog Might Be A Better Closer Than You (And Other Sales Secrets) | Ep. 449
Welcome to another episode of The Site Shed! In Episode 456, host Matt Jones sits down with James Hearn of Silver Peak Construction for a powerhouse discussion on scaling a trades business, mastering the sales process, and the surprising role that cu… -
Are You Still Losing Jobs with Outdated Pricing? How Instant Quotes Are Crushing Sales I ft. Josh Koplin | Ep. 448
Join host Matt Jones as he sits down with Josh Coplin, co-founder of Eden, a startup focused on revolutionizing the HVAC industry with innovative tools like the Eden Instant Quote. In this episode, they delve into the evolving dynamics of sales proce… -
The Shocking Truth About Why Nearly Half of Your Leads Never Convert, And How to Fix it I ft. Erick Vargas | Ep. 447
In this episode, host Matt Jones sits down with Erick Vargas, entrepreneur and co-founder of Followup CRM, for a deep dive into the world of customer relationship management (CRM) in the construction and trade industries. Kicking off the first podcas… -
12X Your Trade Business: Unleashing the Power of AI for Massive Growth | ft. Matt Jones | Ep. 446
Matt Jones kicks off by diving deep into the key lessons from the previous year and discussing the game-changing opportunities that lie ahead for trade businesses. Matt explores how the rise of accessible AI tools—like ChatGPT—has revolutionized effi… -
Understanding AI's Revolution in the Trades And Its Workforce Impact | ft. Brandon White | Ep.445
Matt is joined by Brandon White for an engaging discussion on the evolving landscape of AI and its profound impact on modern-day businesses. In this episode, explore the history and expansive future of AI, from its beginnings in the late 20th century… -
How Digital Operations Teams Boost Efficiency | ft. Brandon White | Ep. 444
We kick off a fascinating two-part conversation with Brandon White on the theme of constructing a digital operations team from scratch. Join hosts Matt Jones and Brandon as they explore what's behind the concept of digital operations, particularly fo… -
From SEO to AEO: Revolutionizing Search Strategies for Trade Pros | ft. Matt Jones | Ep. 443
In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how …
