Thought Leaders Business Lab Podcast

184: How To Generate More Leads with Steve Gordon

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Episode notes

Having paying clients is the lifeblood of any business. However, in today’s competitive market, knowing how to generate leads is more complex today than it has ever been.

While generating clients and customers takes time, you can speed up the process by learning how to prospect effectively.

In this episode Steve Gordon shares the essential tools to attract potential clients and to build a business that is a lot more profitable, creating a better and brighter future for your business.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Identifying your ideal client and their problems (6:26)
• How do you pick your ideal client and focus on them? (9:39)
• Business decision vs Marketing decision (10:58)
• What’s your number? Identifying your ideal number of clients (13:19)
• Thin Marketing (16:15)
• Human connection is the way forward (19:56)
• Business results come from connections and relationships (20:05)
• Where can we find our ideal clients? (23:19)
• The Target 100 Solution (23:30)
• The purity of intent (27:04)

Join the discussion thread for this episode over at The Thought Leaders Business Lab Community Facebook Group.

For full show notes and links visit:  https://samanthariley.global/podcast/184