Thought Leaders Business Lab Podcast

183: Smart Ways to Use Social Media to Grow Your Business

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Episode notes

With almost everyone on social media nowadays, it’s most likely that your prospects are there too. Social media plays a huge part in your company’s marketing strategy and indeed, it is one of the best ways to connect with people.

But the question is not IF we should but HOW we can use social media’s dominance on the world scene to grow our business. 

In this episode, we unpack the ways to leverage social media to grow your audience and your business through effective tactics and principles.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Social media and marketing (2:48)
• 3 main problems of your social media marketing (4:22)
• What kind of content you should be posting? (5:04)
• The ideal mix of social media posts (10:00)
• Creating content with high engagements (11:16)
• The Social Influence Pyramid (11:46)
• Training the behaviour of our followers (13:54)
• 3 things to do when someone comments on your post (14:46)
• Why your content is not getting engagement(15:16)
• Posting content when it’s not timely (16:04)
• Vanity metrics (18:35)
• Comments and Shares are deeper engagements than likes (21:10)
• Should people sell on social media? (22:03)

Join the discussion thread for this episode over at The Thought Leaders Business Lab Community Facebook Group.

For full show notes and links visit: http://samanthariley.global/podcast/183/