Transforming Tomorrow

B-Corps, Brands, and Business

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Episode notes

What do big companies do to positively contribute to sustainability efforts, and to wider society? What does your employer do? Is it enough, and could they do more?

Brands and brand values send messages and have their own sustainability identities, so it’s time to look at how this affects their actions.

Kaeisha Gibson, Head of Corporate Responsibility at Pentland Brands, discusses how brands including Speedo, Canterbury, Endura, Mitre, and more, approach their strategies towards sustainability.

The conversation focuses in on the Berghaus outdoor gear brand and its B-Corp certification, which demonstrates their determination to be a positive influence on the world and do no harm.

Learn why Berghaus pursued B-Corp status, what they do to maintain that certification, how they challenge themselves to improve, the plans for other brands under the Pentland banner to follow the Berghaus lead, and how old Jan’s Berghaus rucksack is.

Plus, after Jan uses the word ‘groovy’ once again without irony, does Kaeisha have the power to have her fired? And does Paul really only wear branded clothing?

Find out more about Berghaus’s B-Corp certification here: https://www.berghaus.com/positive-business/bcorp.list