Transforming Tomorrow

Tackling Inactivity

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Episode notes

Jan is a joy rider. And that’s just great.

Not everyone is an elite athlete, but we should all be active.

The World Federation of the Sporting Goods Industry (WFSGI) is doing important work with some of the biggest names in their sector to help make this a reality.

Emma Zwiebler, a World Championship and Commonwealth Games badminton player who is now CEO of the WFSGI, explains how the trade association body operates and how they have put this mission at the core of their activities.

We investigate the issue of global physical inactivity, its wider costs to society, and the actions of WFSGI in trying to address the problem while working with the World Health Organisation.

Discover how Emma and the WFGSI can elevate issues both for business and for countries; how they can influence across industries to deepen their impact; what is already happening, and how this can inspire future change; and how each of us takes a different approach to physical activity.

And we are left pondering the questions of whether the head of the International Olympic Committee listens to Transforming Tomorrow, and if Jan and Paul will be recording future episodes while walking – or running?