Doorify Real Estate Podcast

Your 2025 Real Estate Social Media Strategy with Shannon McKinstrie

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Episode notes

One of the key elements to thriving in real estate is leveraging social media effectively. It’s not just about posting listings; it’s about telling stories and showing authenticity. 

In this episode, I’m joined by Shannon McKinstrie, a Social Media Strategist & Marketer who’s been making waves in the industry. We cover how to find the best social media platforms for you, the importance of storytelling, and making the most out of Instagram and Facebook. Shannon also shares her journey and tips on overcoming self-doubt. 

This episode is packed with practical advice no matter where you are in your social media journey. Let’s jump in!

Specifically, this episode highlights the following themes:

• Building an authentic and relatable social media presence
• Understanding platform-specific strategies, from Instagram to TikTok
• Tips on creating engaging, story-driven content to connect with clients

Links from this episode:

• Follow Shannon McKinstrie on Instagram:
  https://www.instagram.com/shannonmckinstrie
• Listen to Shannon’s podcast: https://shannonmckinstrie.com/good-content-podcast
• Visit Doorify MLS: https://doorifymls.org

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