TrustTalk - It's all about Trust

Woke Words, Broken Trust

Listen on

Episode notes

Today we talk with Musa al-Gharbi, sociologist and author of the book "We Have Never Been Woke", a sharp, no-nonsense look at how modern social justice talk often serves the powerful more than the people it's meant to help.

Musa takes us inside the contradictions of elite spaces—like universities, corporate boardrooms, and media—where people often speak the language of progress and justice but still benefit from systems of inequality in quiet, everyday ways.

He shares a revealing example from the book: in many affluent, progressive households, both partners work full-time and embrace feminist values. But maintaining that lifestyle often relies on hiring others, usually women from less privileged backgrounds, including undocumented immigrants, to handle childcare, housework, and elder care. These workers are often paid low wages and have little job security, which helps make the dual-income model financially sustainable. It raises uncomfortable questions about whose labor supports the professional success and ideals of equality in these households.

We also talk about how the word woke, which began as a call within Black communities to stay alert to injustice, has been pulled into today’s culture wars. Musa explains that while the term was once embraced by progressives, it’s now often used as a political weapon. For some, woke signals awareness and moral concern; for others, it's become shorthand for elitism or overreach. He compares this shift to what happened with “political correctness” in the 1990s: both terms started with good intentions, but eventually became lightning rods in debates that often say more about power and identity than the issues themselves.

The conversation turns to DEI programs (Diversity, Equity & Inclusion), which Musa says often do more for those already thriving in elite spaces than for those facing real structural barriers. Instead of leveling the playing field, these initiatives can reinforce existing hierarchies—especially when they focus more on image than impact.

He also challenges the idea that people distrust institutions just because of fake news or social media. In many cases, people feel left out or ignored—not because they’ve been misled, but because the institutions don’t actually reflect their values or serve their needs. So what would it take to rebuild trust? Musa argues it’s not about using the right buzzwords—it’s about real accountability, more equal access to power, and practical policies that improve everyday lives.