TrustTalk - It's all about Trust

Trust, Doubt and the Power of Experts

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Episode notes

Is trust in experts really declining, or is it just changing? In this episode, Gil Eyal, sociology professor at Columbia University, challenges the popular idea that people are losing trust in science and expertise. Instead, he argues that trust exists in tension with blind faith on one side and skepticism on the other. Trust isn't just about believing in experts—it’s about knowing when to trust and when to question.

A key theme of the discussion is the role of time in building and eroding trust. Eyal explains that trust is not a one-time decision but a process that unfolds over time. He introduces the concept of timing in trust, showing how it matters when trust is given, how long it takes to build, and how quickly it can collapse when betrayed. Trust in institutions, for example, is accumulated through repeated positive interactions but can be destroyed in an instant by a single failure or scandal. This is why governments, companies, and even personal relationships must continuously maintain trust—because it is never fully secured.

Using the example of choosing a flight, Eyal illustrates the difference between routinized trust, where we simply assume things will work, and informed anticipation, where we actively evaluate risks based on past experience. This distinction, he argues, is crucial in understanding how modern society navigates trust in science, medicine, and politics.

He also explores how expertise has become deeply entangled with politics, making public confidence in institutions more fragile than ever. He explains why mistrust isn’t necessarily a problem, it’s often a rational response to systems that have historically failed certain groups. He highlights research on long Covid patients, showing how their trust in doctors is shaped by personal experiences, rather than blind faith in medical authority.

A particularly provocative argument Eyal makes is that trust itself has become commercialized. Consulting firms, governments, and corporations actively sell trust as a product, offering frameworks and training to "restore trust" in workplaces and institutions. But does all this talk about trust deepen the crisis instead of solving it?