Unicorny
97. Marketing a business is everyone's business
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Episode notes
In this episode of The Unicorny Marketing Show, Graham Wylie joins Dom to challenge the conventional view of marketing.
Wylie argues that marketing shouldn’t be confined to a single department but should be a company-wide responsibility. He explains the importance of aligning marketing promises with product delivery and encourages organisations to involve every team member in creating a consistent customer experience.
Key points:
- Marketing as a company-wide responsibility rather than a department function.
- The risks of inconsistent brand promises when marketing efforts are siloed.
- Leveraging market disruptions to drive change and opportunity.
- Engaging every stakeholder across the business for a unified marketing approach.
Listen now to learn how to break marketing out of its silo and drive growth across your organisation.
About Graham Wylie
Is Graham the world's foremost authority on marketing in organisations going through change? Possibly ;)
With three decades in B2B marketing, across vastly different geographies and industries; Agency, VC, PE and Corporate environments, and always at an inflection point for the business, there is real depth and breadth to his experience. Combine that with a nerd-level curiosity about how marketing actually works, and why businesses struggle with go-to-market, you get a rare combination of cutting edge theory, innovative practice and real world pragmatism that delivers results.
As we recorded this podcast Graham was wrapping up a large corporate transformation and by the time you listen to it he will have started as Chief Marketing Officer for activpayroll.
Links
Full show notes: Unicorny.co.uk
Watch episode: https://youtu.be/CNdB6sGzYJs
LinkedIn: Graham Wylie | Dom Hawes
Website: activpayroll
Sponsor: Selbey Anderson
Other items referenced in this episode:
The Unicorny Marketing Show: April Dunford
80. The Unicorny Marketing Manifesto: What marketing is